My names Emily and I am an aspiring buyer and recent graduate of BA (Hons) Fashion Business and Promotion at Birmingham City University. Throughout the course I have completed a wide range of modules including Buying and Merchandising, Trends Forecasting, International Retailling and have completed two industry placements. Therefore, throughout the three years I have gained a broad range of skills, which are transferable to the buying role and also a fast paced dynamic environment. 

HELLO

 

A LITTLE BIT ABOUT ME

MULBERRY - BUYING INTERN

SAINSBURY'S TU CLOTHING - MERCHANDISING INTERN

TRAILS END CAMP - SPECIALIST SEWING INSTRUCTOR 

CV

JOHN LEWIS - WOMENSWEAR SELLING ASSSITANT 

2016

2015

2014

JOHN LEWIS - RETAIL/VISUAL MERCHANDISING PLACEMENT

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KEY UNIVERSITY PROJECTS

DISSERTATION

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For my dissertation I carried out extensive research into the impact of visual social media in relation to the millenial consumer, exploring what impact this is having within the fashion industry and how is it affecting buying behaviour. Within my research I carried out interviews with Eve Lee, founder of 'the digi fairy' and Sedge Beswick, global social media manager aat ASOS, in order to conclude a judgement of the direction of social media in 2016. 

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FASHION MAJOR PROJECT 

From my dissertation I recognised the growing importance of consumer engagement for retailers and developed a digital concept for ASOS within an offline space. ASOS Explore is a geographically tagged campaign, rewarding consumers for reaching a pre determined location, operating via the ASOS mobile app. Outcomes for this project included producing a detailed business plan, demonstating the logistics of the concept, and also a marketing plan, with promotional material and an online website. 

TRENDS FORECASTING 

This project explored the process of trends forecasting, connecting the link between identifying threads to create future trend concepts. From extensive research into key drivers I created the trend 'Parallel Haze', a trend that is no longer restricted by gender with the key focus being 'gender blurring'.  Producing the trend forecasting book of our own trends was a great way to visualise the trends, aswell as extensive research into a range of sources bring required. 

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INTERNATIONAL RETAILING

PROJECTS

As part of my international retailling module, I created a business plan proposing the international expansion of boxpark. The strategy of internationalisation was carefully considered, carrying out primary research to understand the how viable the proposal is, along with market scanning of potential countries, SWOT and PEST analysis and future growth strategy. 

CONTACT 

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